diff --git a/mitmproxy/utils/pyinstaller/__init__.py b/mitmproxy/utils/pyinstaller/__init__.py
new file mode 100644
index 000000000..4f536452e
--- /dev/null
+++ b/mitmproxy/utils/pyinstaller/__init__.py
@@ -0,0 +1,7 @@
+from pathlib import Path
+
+here = Path(__file__).parent.absolute()
+
+
+def hook_dirs() -> list[str]:
+    return [here]
diff --git a/release/hooks/hook-mitmproxy.addons.onboardingapp.py b/mitmproxy/utils/pyinstaller/hook-mitmproxy.addons.onboardingapp.py
similarity index 100%
rename from release/hooks/hook-mitmproxy.addons.onboardingapp.py
rename to mitmproxy/utils/pyinstaller/hook-mitmproxy.addons.onboardingapp.py
diff --git a/release/hooks/hook-mitmproxy.py b/mitmproxy/utils/pyinstaller/hook-mitmproxy.py
similarity index 100%
rename from release/hooks/hook-mitmproxy.py
rename to mitmproxy/utils/pyinstaller/hook-mitmproxy.py
diff --git a/release/hooks/hook-mitmproxy.tools.web.py b/mitmproxy/utils/pyinstaller/hook-mitmproxy.tools.web.py
similarity index 100%
rename from release/hooks/hook-mitmproxy.tools.web.py
rename to mitmproxy/utils/pyinstaller/hook-mitmproxy.tools.web.py
diff --git a/release/cibuild.py b/release/cibuild.py
index d8a2079bd..a295cff2f 100755
--- a/release/cibuild.py
+++ b/release/cibuild.py
@@ -357,7 +357,6 @@ def build_pyinstaller(be: BuildEnviron) -> None:  # pragma: no cover
     click.echo("Building pyinstaller package...")
 
     PYINSTALLER_SPEC = be.release_dir / "specs"
-    PYINSTALLER_HOOKS = be.release_dir / "hooks"
     PYINSTALLER_TEMP = be.build_dir / "pyinstaller"
     PYINSTALLER_DIST = be.build_dir / "binaries" / be.platform_tag
 
@@ -407,8 +406,6 @@ def build_pyinstaller(be: BuildEnviron) -> None:  # pragma: no cover
                         PYINSTALLER_TEMP,
                         "--distpath",
                         PYINSTALLER_DIST,
-                        "--additional-hooks-dir",
-                        PYINSTALLER_HOOKS,
                         "--onefile",
                         "--console",
                         "--icon",
diff --git a/release/specs/windows-dir.spec b/release/specs/windows-dir.spec
index 83e2fc8ef..da6041f89 100644
--- a/release/specs/windows-dir.spec
+++ b/release/specs/windows-dir.spec
@@ -3,8 +3,6 @@ from pathlib import Path
 from PyInstaller.building.api import PYZ, EXE, COLLECT
 from PyInstaller.building.build_main import Analysis
 
-assert SPECPATH == "."
-
 here = Path(r".")
 tools = ["mitmproxy", "mitmdump", "mitmweb"]
 
@@ -12,7 +10,6 @@ analysis = Analysis(
     tools,
     excludes=["tcl", "tk", "tkinter"],
     pathex=[str(here)],
-    hookspath=[str(here / ".." / "hooks")],
 )
 
 pyz = PYZ(analysis.pure, analysis.zipped_data)
diff --git a/setup.py b/setup.py
index 48d1cef42..cf33149c9 100644
--- a/setup.py
+++ b/setup.py
@@ -63,6 +63,9 @@ setup(
             "mitmproxy = mitmproxy.tools.main:mitmproxy",
             "mitmdump = mitmproxy.tools.main:mitmdump",
             "mitmweb = mitmproxy.tools.main:mitmweb",
+        ],
+        "pyinstaller40": [
+            "hook-dirs = mitmproxy.utils.pyinstaller:hook_dirs",
         ]
     },
     python_requires=">=3.9",
diff --git a/test/filename_matching.py b/test/filename_matching.py
index 78ca54fba..3e9878f02 100755
--- a/test/filename_matching.py
+++ b/test/filename_matching.py
@@ -16,6 +16,7 @@ def check_src_files_have_test():
         "mitmproxy/test/",
         "mitmproxy/tools/",
         "mitmproxy/platform/",
+        "mitmproxy/utils/pyinstaller/",
     ]
     src_files = glob.glob("mitmproxy/**/*.py", recursive=True)
     src_files = [f for f in src_files if os.path.basename(f) != "__init__.py"]