diff --git a/docs/src/config.toml b/docs/src/config.toml
index c9cecd8b0..ee2b92246 100644
--- a/docs/src/config.toml
+++ b/docs/src/config.toml
@@ -4,6 +4,7 @@ title = "mitmproxy.org docs"
 theme = "mitmproxydocs"
 publishDir = "../public"
 RelativeURLs = true
+googleAnalytics = "UA-4150636"
 
 [indexes]
   tag = "tags"
diff --git a/docs/src/themes/mitmproxydocs/layouts/partials/footer.html b/docs/src/themes/mitmproxydocs/layouts/partials/footer.html
index 308b1d01b..dc9ddc851 100644
--- a/docs/src/themes/mitmproxydocs/layouts/partials/footer.html
+++ b/docs/src/themes/mitmproxydocs/layouts/partials/footer.html
@@ -1,2 +1,3 @@
+{{ template "_internal/google_analytics_async.html" . }}
 </body>
 </html>